Smartphones account for 90% of web traffic to new insurtech broker PolicyCastle

Insurtech broker PolicyCastle has seen 90% of traffic to its website from mobiles in its first two months, compared to 51% of traffic on mobiles worldwide.

Worldwide, mobile browsing overtook desktop browsing in November last year, with 51% of traffic on mobiles.*

PolicyCastle, the insurtech broker for specialist home insurance, has been live in stealth mode since March this year; its responsive website is designed for desktop, tablet or smartphone. PolicyCastle does not specifically target smartphone users but they have been by far the largest visitor group.

Edmund Dilger, co-founder of PolicyCastle said:

“When we set out to create PolicyCastle we knew that customers for specialist home insurance wanted to be able to access 3 things on their mobiles: good service, detailed information and choice, and do those things quickly and conveniently.

Customers want to be able to search for what they need at any time of the day, whether it is first thing in the morning or on their way home in the evening, and in that respect home insurance is no different from other purchase.”

*Source: StatCounter, 1 November 2016


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